INTRODUCTION

In line with the major developments sweeping the Open University of Tanzania, the Directorate of Communications and Marketing was introduced officially in January 2007 to cater for expanding concerns requiring special Communications and Marketing expertise. The flexibility to formulate the directorate arose after the adoption of the Open University Charter of Incorporation of 2007.

The need for introducing the directorate of communications and marketing is clearly stipulated in the Rolling Strategic Plan 2006/07 -- 2010/2011 of the Open University of Tanzania. The RSP requires the university to move the older practice by introducing the Directorate which in turn will strengthen the communications and marketing functions of the various programs and opportunities available at the Open University of Tanzania.

The Directorate of Communications and Marketing is situated under the office of the Vice Chancellor of the Open University of Tanzania. It started officially in January 2007 following the appointment of Mr. Albert Memba as its first Director. Later, Alphonce Hume, Vanessa Mugeta, Safina Mohamed and Thomas Kilumbi joined the Directorate on different capacities.

OBJECTIVES

The broad objective of the Directorate of Communications and Marketing is to promote and market the Open University of Tanzania and its constituency parts to attract increased enrollment and quality outputs in all programs

ACTIVITIES

The Directorate of Communications are Marketing, being one of the units under the office of the Vice Chancellor, was charged with the task of implementing the strategic objectives stipulated in the Rolling Strategic Plan among other duties.

STAFFING

Currently the Directorate of Communications and Marketing has six members of staff charged with task of overseeing various duties as follows: